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What Makes a Good Design of Real Estate Brochure

One important tool that can give you the real success in your real estate business is having a real estate brochure. Brochures is valuable in depicting any message you want for your target audience such as a brochure advertising the features and amenities of a luxury condominium tower, a brochure detailing the services of a real estate agency, or a direct mail piece that came with the mail to showcase a house being sold in your neighborhood. A real estate brochure design should have a good concept, right plan, good design principles, and it should stand out from others. You can start your real estate brochure planning by researching and creating a story, know its purpose or objective, and your target audience.

A real estate brochure can help your real estate business stand out from the competition and showcase your business and your listings. Carefully plan and make effective strategies when designing your real estate brochure by deciding on a clear message and creative contents, considering distribution, and implementing call to action. You can start by brainstorming your ideas and use a paper and a pencil to start your project by sketching the general scheme for your real estate brochure. As the famous Coco Chanel’s saying “Before you leave the house, look in the mirror and take at least one thing off”, and this goes the same with a real estate brochure. You have to select a focus of your real estate brochure, whether you want to showcase a specific property, highlight a set of properties, or advertise your company as a whole. Are you planning to distribute your real estate brochure? If you are planning to invest in a printed brochure, it is important to consider the readability because you won’t be able to manipulate the text, change the brightness, or zoom in.

You need to optimize digital brochures because majority of people will view your brochure on a mobile device. It is important to communicate as much as you can using the right colors, text, and font, as well as images and videos. Call to action is very important when designing your own real estate brochure. It is important to direct your potential clients to the next step by either signing up for your email list, contacting you, or visiting your website to see what you have to offer. Try to check the Global Citizens HQ with the use of eye catching text and banners in communicating their call to action. For more information about real estate brochure design, feel free to check our website or homepage now!

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